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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!


Zuuvi Platform 2.0 is live now!

We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Create: Different Types of Video Banner Ads

Video banner ads give you more creative freedom - and better chances of grabbing the attention of your target audience. Try out Zuuvi and create your first video ad for display today.

Creating engaging video banners ads is an essential strategy for digital marketers looking to capture audience attention in today's fast-paced online environment. Not only do video banners offer a dynamic way to present your brand, but they also significantly improve engagement rates compared to static images. This guide will dive into the different types of video banner ads, offering insights on how to create them, leverage HTML5 for interactive experiences, and showcase some compelling video banner examples to inspire your next campaign.


Video Banner Ads: What are the Benefits?

Video banner ads have emerged as a powerful tool in the digital marketing arsenal, offering a blend of visual storytelling and interactivity that can captivate viewers instantly. By incorporating motion and sound, video banners can convey complex messages in a concise and engaging manner, making them an ideal choice for brands looking to stand out in crowded digital spaces.


Types of Video Banner Ads

Let's go over the different types of video banner ads and what their differences and similarities are.

In-Banner Ads

In-banner ads are usually HTML5 video banners. These offer numerous advantages, including lower file sizes for faster loading times and the ability to include elements like buttons, forms, or links directly within the ad. This can significantly enhance user engagement, driving higher click-through rates and conversions.

In-banner ads can either be click to play, hover to play or auto-play with no audio.

Also, they're not very disruptive, as they appear on sidebars and other places in the peripheral of the users' view.

In-Stream Videos

In-stream video ads are a form of video advertising that plays within a video stream on platforms like YouTube or social media sites like Facebook and Instagram. These ads are integrated directly into the video content the user is watching and can appear before, in the middle, or the end of the video.

In-stream ads are designed to be less intrusive by being part of the video experience that users are already engaged in. They can take various formats, including skippable ads, non-skippable ads, and bumper ads.

These ads work well as they rely on the user's engagement with the video content, ensuring higher chances of the ad being viewed.

Out-Stream Videos

Out-stream video ads are a form of video advertising that appears outside of traditional video content. Unlike in-stream ads that play before, during, or after a video (such as YouTube ads), out-stream video ads appear within non-video content, such as in the middle of an article or within a social media feed. These ads are typically auto-played when they come into view, ensuring that the user sees the ad even if they are not specifically watching video content.

This also means that out-stream videos can engage audiences that normally don't watch video content.

Creating video banner ads are most efficiently done in an video ad maker, designed for the purpose.

Create Video Banner Ads: A Step-by-Step Guide

Creating video banner ads doesn't have to be a daunting task. With the right tools and a bit of creativity, you can produce captivating video banners that resonate with your audience.

1. Define goals and target audience: Draw the outlines of what you want to achieve and who your video banner ad is meant for.

2. Upload your video to your chosen ad maker: Start producing your video ad in your preferred ad-creation platform.
Don't know which ad maker to use? Zuuvi is one of the most user-friendly platforms out there, requiring zero coding knowledge, and getting you started right away.

3. Edit your video ad: Once your video is uploaded, edit it as you see fit. Add animations, text boxes, or audio. Make sure your edited video ad supports your message or CTA to attract your viewers attention to the elements you want them to notice. 

3. Export your creative: Once you're satisfied with your creative, export it in the dimensions and file-type you need!

4. Upload and track your campaign: Whether your campaign consists of one single ad or several ads made from a template, tracking their progress after uploading them, is essential. Any good ad maker has a manager from which you can track your campaigns. With Zuuvi, you can even edit them live, without having to re-export and re-upload!

Video Banner Examples: Inspiration for Your Next Campaign

Check out this video banner example and draw the inspiration you need from it - maybe there's even a few creative ideas you can steal... 

Looking for even more inspiration? By clicking the button below, you can explore various video banner examples that showcase the creativity of our customers. From immersive storytelling pieces to cool product showcases, we've collected a broad range of different video ads in our Inspiration Universe!

Interested in exploring and creating other types of ads that can capture attention and generate engagement? Then High Impact Ads might be something to look into.

How to Create Video Banner Ads for Display in Zuuvi


Create and build video banner ads

Start your design journey by choosing one of our many standard templates or by creating your own.

Drag and drop

Drag and drop

Adding text, images/video, logo, and CTA buttons to your ad creatives has never been so easy and effortless - without a single line of code.

Add animations

Add animations to your video ads

Scale, opacity, move, and resize are just some of the many opportunities you have when creating smooth-looking and lively animated ads.


Auto-generate your ad production

Still, working 3+ hours to create and publish a banner package? That time is over. Create an endless amount of ad creatives with just a few clicks.


Dynamic content - DCO & DPA

Add live and automatic data feeds directly into your ads with a few clicks to create thousands of ad variations.

You can read more about DCO here. Or DPA here


Publish and launch video banner ads

Deliver your digital ads seamlessly directly to your preferred display network or social media.

Check out Display Advertising Platforms to learn more about display networks.



Get the freedom to change the messaging in your banners while they are live.


Preview your video ads

Make rapid changes and preview your creative before publishing to your preferred media.

Bulk upload

One-click bulk upload

Publish or export your full campaign with just a
single click.


Go live - Fast!

Upload a full campaign with all necessary formats with just a few clicks.


Manage and analyse video banner ads

Track the performance of your banners and campaigns in real time.

Learn more about ad-size performance on our CTR Barometer page.

Heat map


Track the clicks on your video banners ads and use the insights to optimise your creatives to grow your CTR.

Campaign Analytics

Campaign Analytics

Get a full overview of all your campaigns and their performance in a simple and intuitive dashboard.

Real-time data

Real-time data

Get real-time data on your campaigns' performance, gain valuable insights and add UTM-tracking to get statistics to other platforms.

No cookies collected

No cookies collected

When your digital ads are hosted through Zuuvi, your banners do not collect cookies to comply with GDPR.

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