Creating engaging video banners ads is an essential strategy for digital marketers looking to capture audience attention in today's fast-paced online environment. Not only do video banners offer a dynamic way to present your brand, but they also significantly improve engagement rates compared to static images. This guide will dive into the different types of video banner ads, offering insights on how to create them, leverage HTML5 for interactive experiences, and showcase some compelling video banner examples to inspire your next campaign.
Video Banner Ads: What are the Benefits?
Video banner ads have emerged as a powerful tool in the digital marketing arsenal, offering a blend of visual storytelling and interactivity that can captivate viewers instantly. By incorporating motion and sound, video banners can convey complex messages in a concise and engaging manner, making them an ideal choice for brands looking to stand out in crowded digital spaces.
Types of Video Banner Ads
Let's go over the different types of video banner ads and what their differences and similarities are.
In-Banner Ads
In-banner ads are usually HTML5 video banners. These offer numerous advantages, including lower file sizes for faster loading times and the ability to include elements like buttons, forms, or links directly within the ad. This can significantly enhance user engagement, driving higher click-through rates and conversions.
In-banner ads can either be click to play, hover to play or auto-play with no audio.
Also, they're not very disruptive, as they appear on sidebars and other places in the peripheral of the users' view.
In-Stream Videos
In-stream video ads are a form of video advertising that plays within a video stream on platforms like YouTube or social media sites like Facebook and Instagram. These ads are integrated directly into the video content the user is watching and can appear before, in the middle, or the end of the video.
In-stream ads are designed to be less intrusive by being part of the video experience that users are already engaged in. They can take various formats, including skippable ads, non-skippable ads, and bumper ads.
These ads work well as they rely on the user's engagement with the video content, ensuring higher chances of the ad being viewed.
Out-Stream Videos
Out-stream video ads are a form of video advertising that appears outside of traditional video content. Unlike in-stream ads that play before, during, or after a video (such as YouTube ads), out-stream video ads appear within non-video content, such as in the middle of an article or within a social media feed. These ads are typically auto-played when they come into view, ensuring that the user sees the ad even if they are not specifically watching video content.
This also means that out-stream videos can engage audiences that normally don't watch video content.
Creating video banner ads are most efficiently done in an video ad maker, designed for the purpose.
Create Video Banner Ads: A Step-by-Step Guide
Creating video banner ads doesn't have to be a daunting task. With the right tools and a bit of creativity, you can produce captivating video banners that resonate with your audience.
1. Define goals and target audience: Draw the outlines of what you want to achieve and who your video banner ad is meant for.
2. Upload your video to your chosen ad maker: Start producing your video ad in your preferred ad-creation platform.
Don't know which ad maker to use? Zuuvi is one of the most user-friendly platforms out there, requiring zero coding knowledge, and getting you started right away.
3. Edit your video ad: Once your video is uploaded, edit it as you see fit. Add animations, text boxes, or audio. Make sure your edited video ad supports your message or CTA to attract your viewers attention to the elements you want them to notice.
3. Export your creative: Once you're satisfied with your creative, export it in the dimensions and file-type you need!
4. Upload and track your campaign: Whether your campaign consists of one single ad or several ads made from a template, tracking their progress after uploading them, is essential. Any good ad maker has a manager from which you can track your campaigns. With Zuuvi, you can even edit them live, without having to re-export and re-upload!
