Create: High Impact Ads that Engage Your Audience

What are High Impact Ads

High impact display ads are designed to break through the noise of the digital world, offering advertisers a powerful tool to grab attention and convey their message. These ads go beyond standard banners by incorporating elements like video, audio, and interactivity to create a standout user experience.

The goal is to not just be seen but to make a lasting impression that drives engagement and action. Unlike traditional advertisements, high impact ads use striking visuals, innovative formats, and interactive elements to deliver memorable and engaging user experiences. Below, we'll delve into high impact formats that are reshaping how advertisers connect with their audiences online.

Why Choose High Impact Ads?

High Impact ads capture your audience's attention effectively. Compared to static display ads, they have been proven to have significantly higher CTR rate, as shown below.

High impact ads relies heavily on creativity, making it one of the more interesting ad types to work with.

High impact ads are typically larger and more noticable ads than ads in regular formats. This makes it even more important that the ads are aesthetically pleasing and fitting for the page they're displayed at. If they stand out too much they may be too disruptive for the viewer - it's a fine balance between grabbing attention without being overpowering.

Interested in exploring and creating several types of ads that can capture attention and generate engagement?

Click the links to read more about Animated Banner Ads and Video Banner ads. While these may not have just as high CTR rate, these types of ads can be very useful, and have their own unique benefits.

The Difference Between High Impact Ads and Native Display Ads

There's a fair amount of differences between these (very different) ad types. We'll give you the main differences you need to know below.

Design and Format

High impact ads are designed to be visually pleasing, with cool animations, transitions and rich media elements. All to most effectively grab the users' attention.

One main difference between high impact and regular ads is the placement and size of the ad. High impact ads often have premium placements such as takeovers, mid-scrolls or other catchy formats. Because of the sheer size of these formats it's more likely to break through the barriers of banner blindness and catch the attention of your audience.

Native display ads are typically smaller and less-intrusive. This means their chance of attracting attention is lower.

Engagement and Performance

Given the size and format of high impact ads, customers are a lot more likely to engage with high impact ads - actually, high impact ads generate up 72x more attention than standard display ads according to Adnami and Lumen Research. This is among the reasons why high impact ads generally come at a higher cost than native display ads.

Native display ads can be the right choice when it comes to blending in ads on social media. When scrolling these platforms, users tend to quickly scroll past anything that resembles ads rather than content. High impact ads would often be too intrusive for these platforms, and would likely experience higher performance when placed on other websites.

How to Create an Effective High Impact Ad

Creating an effective high impact banner involves more than just flashy graphics. It's about blending creativity with purpose, ensuring every element of the ad aligns with your brand message and campaign goals.

High impact formats are constantly evolving, with new technologies and creative approaches emerging regularly. The latest trends in high impact advertising includes immersive video banner ads, interactive content experiences, and augmented reality (AR) integrations. These formats can be used in your advertising campaigns to stay ahead in the competitive digital advertising space.

Additionally, creativity is a key factor in any ad's performance, as Google reports 70% of an ads success is driven by creative qualities. 

Regular display ads can rely on several other factors, but generic-looking high impact ads are sure to fail, as they will appear disruptive. So make sure your creativity shines through in these banners.

These three points are essential to have in mind when creating high impact banners:

• Be creative: Dont hold back on your creative ideas, and make them support your Call to Action. 

• Use the space: You're making a large ad. Use the space wisely - large headlines, large visuals... High impact ads aren't meant for minimalism… Although if you're very creative, surely, it can work!  

• Be up-to-date: Ask yourself what's currently trending - this involves staying inspired.

Speaking of inspiration, let's move on to the next point...