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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!

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We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Create: High Impact Ads that Engage Your Audience

High impact display ads are designed to break through the noise of the digital world, offering advertisers a powerful tool to grab attention.

Try out Zuuvi and create your first high impact ads for display today.

What are High Impact Ads

High impact display ads are designed to break through the noise of the digital world, offering advertisers a powerful tool to grab attention and convey their message. These ads go beyond standard banners by incorporating elements like video, audio, and interactivity to create a standout user experience.

The goal is to not just be seen but to make a lasting impression that drives engagement and action. Unlike traditional advertisements, high impact ads use striking visuals, innovative formats, and interactive elements to deliver memorable and engaging user experiences. Below, we'll delve into high impact formats that are reshaping how advertisers connect with their audiences online.

 

Why Choose High Impact Ads?

High Impact ads capture your audience's attention effectively. Compared to static display ads, they have been proven to have significantly higher CTR rate, as shown below.

High impact ads relies heavily on creativity, making it one of the more interesting ad types to work with.

High impact ads are typically larger and more noticable ads than ads in regular formats. This makes it even more important that the ads are aesthetically pleasing and fitting for the page they're displayed at. If they stand out too much they may be too disruptive for the viewer - it's a fine balance between grabbing attention without being overpowering.

Average CTR per Ad Type - High Impact

Interested in exploring and creating several types of ads that can capture attention and generate engagement?

Click the links to read more about Animated Banner Ads and Video Banner ads. While these may not have just as high CTR rate, these types of ads can be very useful, and have their own unique benefits.

The Difference Between High Impact Ads and Native Display Ads

There's a fair amount of differences between these (very different) ad types. We'll give you the main differences you need to know below.

Design and Format

High impact ads are designed to be visually pleasing, with cool animations, transitions and rich media elements. All to most effectively grab the users' attention.

One main difference between high impact and regular ads is the placement and size of the ad. High impact ads often have premium placements such as takeovers, mid-scrolls or other catchy formats. Because of the sheer size of these formats it's more likely to break through the barriers of banner blindness and catch the attention of your audience.

Native display ads are typically smaller and less-intrusive. This means their chance of attracting attention is lower.

Engagement and Performance

Given the size and format of high impact ads, customers are a lot more likely to engage with high impact ads - actually, high impact ads generate up 72x more attention than standard display ads according to Adnami and Lumen Research. This is among the reasons why high impact ads generally come at a higher cost than native display ads.

Native display ads can be the right choice when it comes to blending in ads on social media. When scrolling these platforms, users tend to quickly scroll past anything that resembles ads rather than content. High impact ads would often be too intrusive for these platforms, and would likely experience higher performance when placed on other websites.

 

How to Create an Effective High Impact Ad

Creating an effective high impact banner involves more than just flashy graphics. It's about blending creativity with purpose, ensuring every element of the ad aligns with your brand message and campaign goals.

High impact formats are constantly evolving, with new technologies and creative approaches emerging regularly. The latest trends in high impact advertising includes immersive video banner ads, interactive content experiences, and augmented reality (AR) integrations. These formats can be used in your advertising campaigns to stay ahead in the competitive digital advertising space.

Additionally, creativity is a key factor in any ad's performance, as Google reports 70% of an ads success is driven by creative qualities

Regular display ads can rely on several other factors, but generic-looking high impact ads are sure to fail, as they will appear disruptive. So make sure your creativity shines through in these banners.

These three points are essential to have in mind when creating high impact banners:

  • Be creative: Dont hold back on your creative ideas, and make them support your Call to Action. 

  • Use the spaceYou're making a large ad. Use the space wisely - large headlines, large visuals... High impact ads aren't meant for minimalism… Although if you're very creative, surely, it can work!  

  • Be up-to-date: Ask yourself what's currently trending - this involves staying inspired.

Speaking of inspiration, let's move on to the next point...

Examples of High Impact Ads: Inspiration from the Best

Analyzing high impact ad examples can provide valuable insights into what makes these ads work. We'll give you one by Skoringen you can draw inspiration from right here, but you can find many more high impact ads by clicking the button below.

How to Create High Impact Ads for Display in Zuuvi

Create_and_Build

Create and build High-Impact Ads

Start your design journey by choosing one of our many standard templates or by creating your own.

Drag and drop

Drag and drop

Adding text, images/video, logo, and CTA buttons to your ad creatives has never been so easy and effortless - without a single line of code.

Add animations

Add animations to your High-Impact Ads

Scale, opacity, move, and resize are just some of the many opportunities you have when creating smooth-looking and lively animated ads.

Auto-generate

Auto-generate your ad production

Still, working 3+ hours to create and publish a banner package? That time is over. Create an endless amount of ad creatives with just a few clicks.

DCO

Dynamic content - DCO & DPA

Add live and automatic data feeds directly into your ads with a few clicks to create thousands of ad variations.

You can read more about DCO here. Or DPA here

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Publish and launch High-Impact Ads

Deliver your digital ads seamlessly directly to your preferred display network or social media.

Check out Display Advertising Platforms to learn more about display networks.

Live-editing

Live-edit you High-Impact Ads

Get the freedom to change the messaging in your banners while they are live.

Preview

Preview

Make rapid changes and preview your creative before publishing to your preferred media.

Bulk upload

One-click bulk upload

Publish or export your full campaign with just a
single click.

Easy

Go live - Fast!

Upload a full campaign with all necessary formats with just a few clicks.

Analyze_and_Grow_2

Manage and analyse High-Impact Ads

Track the performance of your banners and campaigns in real time.

Learn more about ad-size performance on our CTR Barometer page.

Heat map

Heatmap

Track the clicks on your banners and use the insights to optimise your creatives to grow your CTR.

Campaign Analytics

Campaign Analytics

Get a full overview of all your campaigns and their performance in a simple and intuitive dashboard.

Real-time data

Real-time data

Get real-time data on your campaigns' performance, gain valuable insights and add UTM-tracking to get statistics to other platforms.

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