Guide to banner production

Download White Paper

Guide to Banner Production 2021

Here is a simple 4-page guide to producing best-in-class banners for display.

Creating HTML5 banners should not be a long and complex process. Here are the best tips for getting started with taking your digital ads to the next level!

NB: The White paper is in Danish.

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Wondering What HTML5 Banners Are?

HTML5 banners are a revolutionary shift in online advertising, offering a blend of interactivity, animation, and responsiveness that traditional static ads cannot match. These banners utilize HTML5, the latest version of the HyperText Markup Language, which is the standard programming language for describing the contents and appearance of web pages. HTML5 banners are not just about displaying an advertisement; they are about creating an engaging experience for the viewer. With features like video, audio, and other interactive elements, they can capture the user's attention more effectively and encourage interaction, leading to higher engagement rates.

For designers, HTML5 banners represent creative freedom. They can create stunning, dynamic, and animated ads without writing a single line of code, automating repetitive tasks, and reducing production time by up to 70%​​. This efficiency does not sacrifice quality for quantity. High-quality ads mean high performance, and with well-crafted templates, marketers can collaborate on the ad production process without losing brand or design consistency​​.

HTML5 banners also offer scalability and brand consistency. Designers can produce limitless ad variations using auto-generate formats and standard templates, ensuring that the brand's look and feel remain consistent across all campaigns. This scalability is essential in today's digital marketing landscape, where brands need to maintain a strong and cohesive presence across various channels and devices.