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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!


Zuuvi Platform 2.0 is live now!

We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Dynamic Creative Optimisation banner (DCO)

DCO is short for ‘dynamic creative optimizing’ or ‘dynamic creative optimisation’, and refers to a type of display ad technology that creates personalized ads based on data about the user currently viewing the ad. DCO banners typically surpass their static counterparts by a significant margin, since DCO banners are more widely tested and capable of optimizing.

When it comes to the usage of DCO ads, the type is often the choice when it comes to the redistribution of product ads. This type of banner adverts display dynamic content based on the user’s browsing history. This includes products previously displayed or even the ones added to a shopping cart on various sites. But DCO banners have more purposes than simply this since they can also be used for surveys or in terms of collecting data for a given company’s campaign goal. The targeting variables mostly used in connection with DCO banners are location, behaviour, device, demography and context. Even though it might sound like a lot of variables are collected from the user, DCO’s collection of user data is still not classified as intrusive because any data source essentially can be linked to a dynamic ad.


Explore Zuuvi

  • Start your design journey by choosing one of our many standard templates or by creating your own.

  • Deliver your digital ads seamlessly directly to your preferred display network or social media.

  • Track the performance of your banners and campaigns in real-time.