Animated adverts are banners in which the graphic engages in some sort of movement – an animation. The contrary of an animated banner is referred to as a static banner. Animated banners are offered in either GIF, flash or HTML5 formats. GIF banners display multiple rotating GIF frames, while flash banners display video content created in flash format, hence the name. Interactive and animated banners tend to be in HTML5, as it is the format best suited for displaying on a variety of devices. Animated banner adverts created in HTML5 format enable the opportunity for companies to convey more complex information, and provide a video-like experience.
Static banners are a useful means of advertising in cases where the message is simple and easily conveyed because this type of banner delivers a message in a straightforward and upfront manner. They have also been proven to work quite effectively when a user is already familiar with the brand. While animated banners help increase brand awareness and often lead to an increase in attention on the display network and social media e.g. Businesses should therefore keep their campaign goals, budgets, desired messages and placement of the banner ad in mind when deciding on which type of banner is the right choice. Animated banners are great for separating your brand from the crowd. In the midst of all the information and distraction found in today’s digital society, advertisements featuring animation elements can catch the user’s attention better than static banners will ever be able to.
Animation used in banners also to a larger extent affects your audience while also making your brand and product more memorable.This type of adverts can furthermore help emphasize your brand or company’s creativity through an excellent choice of animation in the banner. All too often, companies do not exploit their full creative potential in their marketing campaigns. A creatively animated banner can cement the brand, service or message in the mind of the recipient. Moreover, users have a bigger tendency to remember things that evoke emotions in them. It is especially when positive emotions are evoked that is the case, but this also occurs when the user is entertained by the banner adverts. Because animated banner ads can tell a story in a more compelling and memorable way, they help the users identify better with the message and make them feel more directly addressed.