Microsoft's Xandr (formerly known as AT&T's AppNexus) is an advertising technology platform that offers programmatic advertising solutions for digital publishers, advertisers, and agencies. Xandr's features include real-time bidding, programmatic buying, and data management, as well as tools for creative optimization and audience targeting. The platform also offers solutions for video and mobile advertising.
Xandr is an independent advertising technology platform that provides real-time advertising solutions for digital publishers and advertisers. It offers programmatic buying and selling of advertising inventory, as well as data management and analytics tools. The platform is designed to help advertisers and publishers reach their target audiences more effectively and efficiently.
Read more about Xandr here
Xandr specific standard format sizes*:
*Xandr supports multiple ad formats - and vary from different media and geographical locations - but these are the ones Xandr recommends
Xandr allows data to be connected to your creatives through their network.
Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template.
If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:
Xandr allows you to add video (mp4 files) to your HTML5 display ads.
Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.
NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.
The Zuuvi platform supports video usage.
You can create High Impact display ads and upload them to Xandr.
High impact advertising on the web refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.
Read more about high impact advertising from our technical partner Adnami.
There are many different DSPs. Read more about other networks and which technical opportunities and specs that are relevant here.