Display Advertising Platforms

Google Ads (formerly known as Google AdWords) is an advertising platform that allows businesses to create and display ads on Google search results pages, as well as on Google's advertising network. Advertisers can target specific audiences based on location, demographics, interests, and other factors. Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and shopping ads.

Read more about Google Ads here  |  Google Ads Validator

Google Ads specific standard format sizes*:

• 200 × 200 Small square
• 240 × 400 Vertical rectangle
• 250 × 250 Square
• 250 × 360 Triple widescreen
• 300 × 250 Inline rectangle
• 336 × 280 Large rectangle
• 580 × 400 Netboard

• 120 × 600Skyscraper
• 160 × 600 Wide skyscraper
• 300 × 600 Half-page ad
  
• 300 × 1050 Portrait

Leaderboard

• 468 × 60 Banner
• 728 × 90 Leaderboard
• 930 × 180 Top banner
• 970 × 90 Large leaderboard
• 970 × 250 Billboard
• 980 × 120 Panorama

• 300 × 50 Mobile banner
• 320 × 50 Mobile banner
• 320 × 100 Large mobile banner

*Google Ads supports multiple ad formats - and vary from different media and geographical locations - but these are the ones Google Ads recommends

✖ DCO

Google Ads does NOT allow data to be connected to your creatives through their network.

Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template. 

If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:

1.  Create your template
2.  Add your data source
3.  Publish
   
   

✖ Video

Google Ads does NOT allow you to add video (mp4 files) to your HTML5 display ads.

Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.

NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.

The Zuuvi platform supports video usage.

✖ High Impact

You can NOT create High Impact display ads and upload them to Google Ads.

High impact advertising on the web refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.

Read more about high impact advertising from our technical partner Adnami.