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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!


Zuuvi Platform 2.0 is live now!

We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Display Advertising Platforms

Publishing from Zuuvi to Google Ads


What is Google Ads?

Google Ads (formerly known as Google AdWords) is an advertising platform that allows businesses to create and display ads on Google search results pages, as well as on Google's advertising network. Advertisers can target specific audiences based on location, demographics, interests, and other factors. Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and shopping ads.

Read more about Google Ads here  |  Google Ads Validator

Max 150kb

Max 30 seconds




Format sizes

Google Ads specific standard format sizes*:

Square and rectangle
  • 200 × 200 Small square
  • 240 × 400 Vertical rectangle
  • 250 × 250 Square
  • 250 × 360 Triple widescreen
  • 300 × 250 Inline rectangle
  • 336 × 280 Large rectangle
  • 580 × 400 Netboard
  • 120 × 600Skyscraper
  • 160 × 600 Wide skyscraper
  • 300 × 600 Half-page ad
  • 300 × 1050 Portrait


  • 468 × 60 Banner
  • 728 × 90 Leaderboard
  • 930 × 180 Top banner
  • 970 × 90 Large leaderboard
  • 970 × 250 Billboard
  • 980 × 120 Panorama
  • 300 × 50 Mobile banner
  • 320 × 50 Mobile banner
  • 320 × 100 Large mobile banner

*Google Ads supports multiple ad formats - and vary from different media and geographical locations - but these are the ones Google Ads recommends


Google Ads does NOT allow data to be connected to your creatives through their network.

Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template. 

If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:

  1.  Create your template
  2.  Add your data source
  3.  Publish


Google Ads does NOT allow you to add video (mp4 files) to your HTML5 display ads.

Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.

NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.

The Zuuvi platform supports video usage.

 High Impact

You can NOT create High Impact display ads and upload them to Google Ads.

High impact advertising on the web refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.

Read more about high impact advertising from our technical partner Adnami.

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Similar display advertising platforms

There are many different DSPs. Read more about other networks and which technical opportunities and specs that are relevant here.