ZUUVI FOR PHARMA & LIFE SCIENCES

One MLR approval.
Every market, channel and format, globally.

Zuuvi helps pharma and consumer health brands scale ad production from pre-approved templates - with mandatory copy, job codes and market requirements locked in place at the source. Adapt across every market, agency and affiliate without another round of MLR review.

G2

Fewer MLR rounds. Faster launches.

Approved claims, safety text and job codes sit locked in templates. Reviewers see variants of a signed-off master, not new files.

Let affiliates adapt, not rebuild

Local markets localise from the approved master instead of commissioning their own production. Up to 90% lower cost per market.

Keep HCP and patient streams apart

Build professional and public-facing variants from one master, each with the mandatory copy its audience and channel require.

Trusted by leading brands & agencies around the globe

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GLOBAL BRAND GUARDRAILS

Legal text that can't be cropped, shrunk or forgotten.


Pharma marketers understand the regulatory requirements better than anyone. The challenge was never the regulations themselves - it's maintaining them across 40 formats, 12 markets and three agencies, where mandatory copy can be scaled below legibility or lost during the final local adaptation.

Zuuvi locks it at the source. Global Brand Guardrails turn mandatory copy, safety statements and job codes into uneditable fields, protected throughout the production process. Pre-publish checks in Studio catch anything that would ship without them.

 

The approval holds all the way to the impression.

THE BRAIN

An AI That Actually Knows Your Brand.

 

Every generic AI tool your competitors use was trained on the same internet. The Brain is different. It's a private model trained only on your brand's own guidelines, approval history, and performance data, never shared. Every brief, campaign, and result feeds back in, building an intelligence no generic AI can replicate and no competitor can access.

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APPROVED AT SCALE

How Creative Infrastructure protects your approvals at scale


Most marketing stacks cover everything except what pharma is actually audited on: what shipped, in which market, under which approval.

Creative Infrastructure fills that gap. It sits between your approved master and your markets - enforcing every requirement while learning from every campaign you run.

Gartner's 2025 Digital IQ Index found that this kind of operational discipline is what separates today's top-selling pharma brands from the rest.

01 - BRAND & REGULATORY COMPLIANCE

Every campaign is approved-by-design.


Your CVI and your mandatory copy - logo placement, colour palette, safety statements, job codes - encoded into every template, enforced in every market, monitored in real time.

Drift and expiry are caught before the ad ships, not discovered in an audit.

02 - PERFORMANCE OPTIMIZATION

Every ad is performance-optimised. 


Live campaign signals feed back into the infrastructure continuously - creative and performance data only, never patient data or personal health information

What converts, what fatigues, what engages - surfaced as actionable recommendations before the next brief goes to review.

THE RESULT

Every impression builds trust.
None of them create risk.


Turning every impression into brand equity rather than a compliance exposure - across every market, every channel, every campaign your team runs.

CREATIVE INFRASTRUCTURE

What creative infrastructure powers

Templates & Compliance COMP

Analyze your ads

The Brain shows you whether your brand is drifting by analyzing all your live ads across all channels. 

Adaptation & Scalability

Automate production & scale

Build templates from brand guidelines & use The Brain to autogenerate every format, adapted to any market. 

Insights & recommendations

Act on AI signals & insights

Live-edit ads based on performance signals that feed straight back into The Brain, improving every future campaign. 

30%

Drop in ad engagement week over week as creative fatigues.

45%

Of core campaign assets are never used at all

33%

Higher revenue measured for brands who don't drift.

WHAT WE HEAR FROM PHARMA MARKETING TEAMS

"MLR review is the bottleneck. Every format, every market, back through legal. By launch, the market has moved."

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CREATIVE BRAND ANALYZER

You know the regulations.
Proving every live ad still follows them is the hard part.


The breakdown isn't the MLR team. The master is approved correctly. It becomes forty sizes across twelve markets, adapted by three agencies and trafficked through four DSPs, and the approval stops being a mechanism and starts being a document. 

Creative Brand Analyzer reads what's actually serving, not the master: where safety text got cropped in a resize, lost prominence behind a visual, or shipped under an expired job code.

60%

Of Rx drug ads carry a false or misleading claim 
Faerber & Kreling, J Gen Intern Med, 2014

Not because the regulations are unknown, because what ships is no longer matching what was approved. 

WHY PHARMA CHOOSES ZUUVI

In a regulated industry,
move like an unregulated one.


Approved once, consistent everywhere - across every market and every touchpoint.

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Extend approved video

One approved film becomes display, social and DOOH cutdowns. The asset was cleared once - you shouldn't pay for it twice.

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Review creative, not code

Reviewers see the ad exactly as it will run. Zuuvi handles the build, so nothing changes between sign-off and serve.

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Edit around locked layers

Change pack shots, seasonal messaging and CTAs freely. Indications, safety text and job codes stay untouchable.

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One shared room

Agencies, brand owners and medical reviewers work on the same file - not five versions in five inboxes.

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One-step push to DSP

Approved creatives go straight to Adform or your DSP, so what shipped always matches what was signed off.

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Catch expiry early

Every live ad stays traceable to its template, market and approval date. Pull anything out of date in minutes.

One approved system. Every market, every time.

Walk through it against your own brand guidelines and MLR workflow