Audiences have shifted to streaming and digital video and OLV puts your brand right where they’re watching.
It’s targeted, measurable, and built to perform across YouTube, CTV, and every major video platform.
In May 2025, streaming services accounted for 44.8% of all TV viewing, surpassing traditional broadcast and cable combined for the first time. Viewers have officially shifted, and so should your strategy.
Online Video Advertising (OLV) puts your brand exactly where attention lives today: YouTube, streaming platforms, publisher videos, and social feeds.
Streaming services and platforms like YouTube allow laser-focused audience selection - from demographics and interests to past viewing habits and geographic focus. OLV ads offer scale with precision, making them ideal for performance goals such as clicks or conversions.
With real-time data tracking and optimisation, you can tweak campaign direction quickly, ensuring your ad spends only where it counts.
From skippable and non-skippable ads on YouTube to both pre-roll and mid-roll placements on streaming platforms, OLV content is designed for maximum visibility. You can also run outstream ads embedded in articles or feeds, triggering only when in view.
These versatile formats grab attention whether viewers are on their phones, laptops, smart TVs, and across all OLV supporting streaming services.
Audiences have shifted to streaming and digital video and OLV puts your brand right where they’re watching.
It’s targeted, measurable, and built to perform across YouTube, CTV, and every major video platform.
Online video ads are inherently more engaging than static formats—especially when integrated into familiar platforms.
Studies show they boost brand recall and encourage immediate responses with embedded clickable calls to action.
Precision targeting and easily measurable metrics empower you to serve high-performing ads and optimise on the fly—no wasted reach, no sunk cost.
OLV exists where consumption happens. By placing clickable video ads on streaming platforms and publisher sites, you combine the emotional power of video with paths to direct conversion.